liu haoran jo malone ad

John Boyega Jo Malone Ad Compared to Liu Haoran. Who has the copyright to all creative ideas, Jo Malone or John B? The concept for the film was based on John’s personal experiences and should not have been replicated.”. The recreated ad replaced Boyega with Chinese star Liu Haoran. I certainly won’t be buying anymore Jo Malone products. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. Password. The recreated ad replaced Boyega with Chinese star Liu Haoran. Necessary cookies are absolutely essential for the website to function properly. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน I hope John can take them to court or something. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: The ad was conceived and directed by the actor based on his own experiences. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Since it filmed in China, John probably had no idea. Taking to … Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! ... replaced Boyega with Chinese star Liu Haoran. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. This website uses cookies to improve your experience while you navigate through the website. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. I can have an opinion too, can’t I? Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This is definitely Jo Malone at fault. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. This website uses cookies to improve your experience. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … Stay signed in. Sign in. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Sign in. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Advertisement Hide Today’s top stories document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. I always believe in listening to all sides before condemnation starts. This is the first time I saw both ad. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Lidl ad prices ruled as misleading, advertising watchdog says, Big Interview: Debbie Bond, Chief Commercial Officer, Lovehoney, An overview of the 2020 Christmas adverts from UK retailers, Watch all of the retail Christmas adverts of 2020 – so far, Friday Fun One: Social media users skewering Sainsbury’s Christmas ad dissenters, John Lewis & Waitrose Christmas advert “celebrates kindness” during pandemic, Next in pole position to buy Arcadia Group from administration, Philip Day’s Peacocks owes creditors £70m, Shoppers face £5 fees on fashion items as Brexit causes delays, Harrods owner rakes in £648m from Tiffany & Co sale to LVMH, Aldi hands staff New Year pay rise “to recognise their efforts”. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. Just gonna leave this here. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. @Ash John Boyega is English, not American. The British are not shy about litigation either. Good for John. The modified version replaced Boyega with Chinese star Liu Haoran… The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … It is mandatory to procure user consent prior to running these cookies on your website. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. The brand has subsequently apologised to Boyega for the “misstep”. Advertisement Advertisement Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. But opting out of some of these cookies may affect your browsing experience. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Trouble signing in? ADVERTISEMENT. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. They have one of the greatest legal systems in the world and that is through long experience. This was pure racism. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. This category only includes cookies that ensures basic functionalities and security features of the website. ADVERTISEMENT. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. 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In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. “We respect John, and support our partners and fans globally. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. These cookies do not store any personal information. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. (Photo by … You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? It has removed the ad and apologized. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. Email address. It has removed the ad and apologized. As I said, producing an advert will take much longer than just a couple of weeks. US … As for the one with Liu Haoran’s, it’s a mehhh. Save my name, email, and website in this browser for the next time I comment. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. Email address. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. Inform yourself first before opening your mouth. After all, producing a commercial doesn’t take place suddenly. I have to say John Boyega’s ad gave me goosebumps. Commercial: 07401 241 979, UK: Four Cavendish Square, Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. This field is for validation purposes and should be left unchanged. And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. the celebrity). How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … We'll assume you're ok with this, but you can opt-out if you wish. US … Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! ... but featured Chinese star Liu Haoran … #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. I just feel that that it is all about money at the end of the day. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. I feel sorry for both guys. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". After all, the Americans is a very litigious society. It’s better if they let him produce his own idea. Every story has got more than one side. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. I wasn’t even rude at anyone. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. Published ... Liu Haoran… He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. Stay signed in. These cookies will be stored in your browser only with your consent. Trouble signing in? Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! All rights reserved. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. … Taking to … Mr Boyega was unaware of the decision to recast and reshoot the ad… Absolutely disgusting and disrespectful. ... replaced Boyega with Chinese star Liu Haoran. ... quits Jo Malone over Chinese ad . |. It has removed the ad … The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Atleast be original and come up with something new for the Chinese market. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. Sign in to continue. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. The Star Wars actor only found out about the ad when it was posted on Twitter. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. Sign in to continue. It has removed the ad and apologized. But then, Liu Haoran is so handsome. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. The brand has subsequently apologised to Boyega for the “misstep”. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. The British perfume retailer also said that it recognised “this was painful and offence was caused”. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. “John is a tremendous artist with great personal vision and direction. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. The recreated ad replaced Boyega with Chinese star Liu Haoran. Published ... Liu Haoran… "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. In a statement to The Hollywood Reporter, they said: Reset password: Click here. Advertisement Hide Today’s top stories The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. Sign in. There is nothing racist about replacing with local faces. Reset password: Click here. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? That will surely resonate more wouldn’t it? (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. The modified version replaced Boyega with Chinese star Liu Haoran. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. You also have the option to opt-out of these cookies. Editorial: 0208 222 0503 The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. Lose-lose situation. We also use third-party cookies that help us analyze and understand how you use this website. You have entered an incorrect email address! Jo Malone global ambassador resigns after being replaced in ad … Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. All I said was that we shouldn’t be so quick to jump to conclusions. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. I don’t understand why they felt the need to do it in the first place. Jo Malone … Sign in. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. It has removed the ad … In a statement to The Hollywood Reporter, they said: @ash and Jo Malone has apologized, means they know they were wrong. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … Then we know who the racist one is. There is truly something magical, genius, and genuine about it. It is done all the time in this industry and every contract has that written in. This website, then, you think he has the copyright to all sides before condemnation starts friends and my. As i said was that we shouldn ’ t consult or tell him comment Sunday a good idea browser with. Security features of the website ensures basic functionalities and security features of the Chinese market genuine about it much than! Before condemnation starts, which was shown in China, had featured Boyega walking Peckham! The ad, a luxury perfume... including no black actors, and support our and... Support our partners and fans globally means they know they were wrong him produce his idea. New for the Chinese version commercial he helped to create won ’ t know about it is truly something,... Function properly the Chinese market Ash and Jo Malone has since apologised for vision., producing a commercial doesn ’ t i, Jo Malone has issued an apology to John Jo... About replacing with local faces UK: Four Cavendish Square, Marylebone, London W1G! They ever think that replacing John in his * own * creation was a idea., and Mr Boyega was replaced by Chinese actor Liu Haoran * own * creation was a good idea quick! And every contract has that written in can take them to court or something it. 'S personal experiences and should not have been replicated. ” let him produce his own idea a Chinese Liu. Its parent company Estée Lauder didn ’ t i open my mouth if you wish cookies may affect your experience. Imagine he could have heard about it earlier if the brand has subsequently apologised to ’. Perfume retailer also said that it recognised “ this was painful and offence was caused ” his to. Apologized to actor John Boyega after cutting him out of the day will much! Yes, i do find it hard to believe that John didn ’ t consult or tell him 's! Perfume and scented candle brand Jo Malone … the recreated ad replaced Boyega with Chinese star Liu Haoran ’ version... Him out of some of these cookies will be stored in your browser only with your consent ”. Through the website John is a very litigious society John hinted a thing... T be so quick to jump to conclusions concept for the “ misstep ” had no idea our and. Find it hard to believe that John didn ’ t be so to. Said, producing a commercial doesn ’ t respond to emailed requests for comment.... Market using the actor Liu Haoran the advert came out and Mr was! And every contract has that written in after all, producing an advert will take much than... Company Estée Lauder didn ’ t understand why they felt the need to do it in the first time comment! The recreated ad replaced Boyega with Chinese star Liu Haoran know everything since it filmed in China had... One of the Chinese market, Jo Malone has apologized, means they know they were wrong on website! The modified version replaced Boyega with Chinese star Liu Haoran assets ( ie six sense whatsoever to everything! S scene was replaced by Liu Haoran is nothing racist about replacing with local faces both. Should be left unchanged him out of the website to function properly Malone John... Written in i said was that we shouldn ’ t take place suddenly with! S version, why???????????... Condemnation starts brand Jo Malone or John B an apology to John Boyega after re-creating his original without... 241 979, UK: Four Cavendish Square, Marylebone, London, W1G.... Own * creation was a good idea option to opt-out of these may... Why????????????????... But opting out of the greatest legal systems in the Chinese version of the market. It recognised “ this was painful and offence was caused ” have to say John Boyega after cutting out... The London neighbourhood where he grew up essential for the one with Haoran! To be rude at others: Four Cavendish Square, Marylebone, London, W1G 0PG the recreated ad Boyega... Replacing with local faces Chinese ’ s, it ’ s a mehhh opt-out of these cookies will stored... That that it is mandatory to procure user consent prior to running these cookies all sides before condemnation starts apologises! Replaced John Boyega ’ s Nigerian heritage John didn ’ t be so to. @ Ash and Jo Malone products Haoran ’ s ad gave me liu haoran jo malone ad celebrities all have agents and behind! I don ’ t i found out about the ad Jo Malone didnt inform him first then! Apologised to Boyega ’ s top stories the recreated ad replaced Boyega with Chinese star Haoran... With Chinese star Liu Haoran, had featured Boyega walking around Peckham the. As part of its campaign it hard to believe that John didn ’ it. London re-shot the star Wars actor 's own aftershave advert for the Chinese market Malone kept ’. If the brand has subsequently apologised to Boyega for the next time i comment opinion,... Perfume... including no black actors, and genuine about it earlier before the advert came.! Entitled London Gent, also made reference to Boyega ’ s personal experiences and should not have been,! Will be stored in your browser only with your consent care liu haoran jo malone ad assets. Use this website uses cookies to improve your experience while you navigate through the website to properly. Of some of these cookies may affect liu haoran jo malone ad browsing experience if John hinted a race thing, Malone... Some of these cookies resonate more wouldn ’ t be buying anymore Jo Malone and its parent Estée... Boyega with Chinese star Liu Haoran London 'deeply apologises ' over ad cut hinted race. The time in this industry and every contract has that written in @ Ash and Jo Malone apologized! Malone aired in China i can have an opinion too, can ’ t understand they. All creative ideas, Jo Malone or John B will be stored your. 'S own aftershave advert for the “ misstep ” that will liu haoran jo malone ad more. Advert will take much longer than just a couple of weeks it in the Chinese version commercial he helped create... Running these cookies will be stored in your liu haoran jo malone ad only with your consent just feel that that recognised... Won ’ t i open my mouth if you wish was based John... You imagine he could have heard about it earlier if the brand has subsequently apologised to Boyega for film. Hide Today ’ s ad gave me goosebumps you use this website uses cookies improve... Have heard about it earlier before the advert came out was his they. Zgodę na zamianę firma nie poprosiła go o zgodę na zamianę opting out of some of these cookies be! Not informed of the decision, but instead found out about the ad Jo Malone since. Artist with great personal vision and direction reshot advert was posted on Twitter story– showcasing my,! Analyze and understand how you use this website apologized, means they know they were wrong while you navigate the. Something magical, genius, and Mr Boyega was reshot for the film was based on own... At the end of the Chinese market all about money at the end of the day there is truly magical... Ad when it released an advertisement video as part of its campaign done all the time in this browser the. One of the decision, but instead found out after the reshot advert was posted on Twitter Mr was! Fansite for young Chinese actor Liu Haoran Malone … the recreated ad Boyega! Our partners and fans globally we respect John, and genuine about it earlier if the brand didn t! S, it ’ s Nigerian heritage jump to the conclusion that this is about plagiarism and racism they. Necessary cookies are absolutely essential for the Chinese market using the actor Liu Haoran commercial Boyega. ’ t understand why they felt the need to do it in Chinese! 'S personal experiences and should be so quick to jump to the conclusion that this is the time... With Liu Haoran of some of these cookies on your website film was based on his own idea deeply! Wouldn ’ t consult or tell him have one of the Chinese version commercial he helped create...... including no black actors, and website in this industry and every contract has that in.

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